Business Strategy to Improve Business Incubation Services for Science Techno Park

نویسندگان

چکیده

Science Techno Park is a facility in the form of an area specially prepared to initiate and flow knowledge technology between R&D institutions, universities industry. STP facilitates growth development innovative start-ups through incubation activities spin off processes. The main objective encourage economic innovation potential. was initiated 2014 under PT Bogor Life Technology (BLST) as holding company owned by Agricultural University (IPB). This study aims identify improve business services for inwall tenants startup companies that are fostered based on problems occur expected increase other income from business. method used this uses primary data derived quantitative qualitative methods obtained questionnaires interviews with undergoing program. Secondary analysis reports literature various sources. conceptual framework begins customers service. Then analyze external environment using general environmental analysis, industry competitor analysis. For internal resources, capabilities, core competencies. All results summarized SWOT From researcher provides solutions strategies solve experienced fostering provide alternatives earn besides services. strategy proposed research diversification cost leadership. In addition, functional provided performance marketing, finance, management. implementation plans mapping potential users roadmap develop

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ژورنال

عنوان ژورنال: International Journal of Current Science Research and Review

سال: 2022

ISSN: ['2581-8341']

DOI: https://doi.org/10.47191/ijcsrr/v5-i12-47